- Your clients today are far better informed than in previous years.
Beauty clients are very savvy about the various beauty treatments available to them. The women's magazines and current affairs television programs bombard women (and men) with all the latest advances in the burgeoning fields of anti-aging and beauty technology. Twenty years ago, a beauty therapist could offer clients a feel-good facial, with soothing background music and a candle or two, giving them the sensation of being pampered and indulged, and having them walk away feeling satisfied. This is no longer the case.
Today, clients come into your salon knowing exactly what they want and expecting you to deliver. They've read about a new treatment so they phone you and say, "Do you offer this?" Or " This is what I want!" Whether these benefits are exaggerated by the media or not, your client expects you to either provide the service or give them some pretty convincing reasons why you don't offer it.
- More people are determined to defy the aging process.
We have generations of people today – from baby boomers to Generations X and Y members – who don't want to age in the same way their parents have. So the beauty industry is no longer just for the wealthy or 'self-indulgent' – it's increasingly sought out by a wide range of people. One obvious sign of this shift in attitude is the rapid increase in the number of people seeking plastic surgery procedures. Most people want to keep aging at bay for as long as possible, and they want the most effective methods for doing so. Your business needs to keep up with these trends.
- Beauty technology is rapidly improving.
Many of the procedures that are popular today – including microdermabrasion – have actually been available in the beauty industry for a decade or more. But the big difference now is that the machines are becoming more sophisticated. The technology is improving with every passing year because manufacturers recognise the growing market for this kind of technology, so they're chasing a larger market share by producing the best machines. They want to ride the wave, so there's a lot of money being invested in research and development. Manufacturers launch new models every year that strive to outpace the competition.
- Consumers want alternatives to plastic surgery.
Because consumers are more educated now about what's available, there's a big shift towards non-invasive types of beauty treatments. People are aware that plastic surgery isn't the only alternative if they want to look better. These treatments can be used in conjunction with plastic surgery or often as an alternative.
As a result, plastic surgeons are now offering these non-invasive treatments in addition to surgical procedures, competing directly with beauty salons and beauty therapists. So we're losing a lot of custom to them. We need to offer the same non-surgical treatments, but in the much more relaxed setting of a beauty salon or home studio. Another plus is that we can afford to offer these services at lower rates than most plastic surgeons charge.
- Is this a potentially new business for you?
In addition, you can create a new income stream by offering microdermabrasion as both pre- and post-operative treatments for clients undergoing plastic surgery, particularly face lifts. I work closely with several plastic surgeons who recommend their clients do a series of microdermabrasion sessions with me, both before and after the surgery. This is a lucrative and expanding market that you should definitely consider if you offer microdermabrasion in your practice. But before approaching surgeons, you'll need to have the latest and best technology.
Why Microdermabrasion?
In 25 plus-years in the beauty industry, I've seen fads come and go. I've seen waxing procedures that irritated the skin, depilatory methods that encouraged hair to grow back coarser, electrolysis that was ineffective.
I've also witnessed the amazing advances that have occurred over that time period, advances that appear to be accelerating. And I must say, in my experience with thousands of clients over those 25 years – both in the four salons that I owned and operated, and those I worked in or subcontracted my services to – I've found microdermabrasion to be the most effective treatment by far for rejuvenating the skin.
The Pitfalls Of Choosing The Wrong Machine
In the past 5 years, I've had the chance to use a number of different microdermabrasion machines and I've learned that quality counts on a number of different levels.
When you're working with an inferior product, here are some of the problems you're likely to encounter:
- The unit may be too large or unattractive, detracting from the look of your workplace.
- The lead from the unit to the tip of wand can be too long, causing the crystals in the lead to clog.
- The unit may not be portable, so you're confined to using it in one room only.
- The model may not include a humidifier, which is essential to keep crystals dry so they don't lump together and cause uneven and uncomfortable abrasion.
- The quality of the crystals may not be high enough to ensure even abrasion and minimal damage to the skin.
- An inadequate pumping system means the machine doesn't provide the settings necessary to treat severe acne scarring and stretch marks.
- An inadequate design may result in frequent clogging of the pipes, both the one sending crystals to the skin and the one removing dead skin cells. The result is that you'll waste time cleaning the unit every couple of days instead of weekly.
- Some machines are just too complicated to maintain easily – you may feel like you need an engineering degree to maintain them.
- Poor quality machines can be less cost effective if you need to replace crystals and parts more frequently.
What To Look For In A Microdermabrasion Machine?
A quality microdermabrasion machine needs to include the following:
Dual Heads
Some clients prefer the diamond head, others the crystal. You need a machine that includes both.
Disposable Heads or Nozzles
This is absolutely essential if you want to maintain the highest standards of hygiene.
Easy Cleaning
You don't need to spend too much time between clients cleaning your machine. You need a low maintenance model.
Medical Strength
To compete with plastic surgeons offering a microdermabrasion service, you must offer a medical strength machine.
Portable Model
If you have a client who can't come to your salon for some reason, you need a machine that you can easily pop in your car for a home visit. You can charge a premium for this service. You also need the convenience of being able to easily move the unit from room to room in your workplace.
Inexpensive to Run
Your machine should cost around 50 cents per treatment so your profit is maximized.
Humidifier Included
This is a key component in ensuring the effective flow of crystals and preventing clogging problems.
In-House After-Sale Service
You and/or your staff will need training on the machine so this service is a must.
Introducing ClairDerm
The product that I've found that fulfils all these criteria is called ClairDerm. Developed and manufactured in Australia by an eminent French engineer, it's far and away the best microdermabrasion machine available on the market today.
The ClairDerm microdermabrasion machine offers you a very effective method for reversing common beauty concerns such as:
- Fine lines and wrinkles around the eyes and mouth
- Severe acne, skin breakouts or post-acne scars
- Uneven skin color, brown patches or sun spots on the face, arms and legs and torso
- Dark circles under the eyes
- Smoking lines around the mouth
- Dull lifeless skin
How Does Microdermabrasion Work?
Microdermabrasion offers your clients two distinct skin rejuvenation treatments. The initial procedure revitalises the overall look of the skin by drawing lymph and blood flow to the surface, stimulating the production of collagen at the same time.
The second part of the treatment improves the quality of the skin by sloughing off the dead surface layers, allowing fresh new skin to replace them.
Treatments generally last 30-60 minutes and are spread over several months. You can offer 6-session packages to serious clients at a special rate. This results in a savings for the client and ongoing business for you.
Most of my clients are so impressed by the results that they opt for a 2nd and 3rd 6-session package.
Why ClairDerm?
To understand why ClairDerm excels in a very competitive marketplace, let me share a little of the ClairDerm story with you.
When Louis Saad, an electrical engineer from Paris, emigrated to Australia, he decided to start a new business importing what he believed to be quality beauty equipment. The business grew rapidly, but he soon began getting feedback from his clients about the inefficiency of the microdermabrasion machines. As the list of problems grew, Louis resolved to build his own machines – models that eliminated these problems and worked far more efficiently than anything else on the market.
Drawing on his considerable skills and experience, Louis designed and created the ClairDerm range of microdermabrasion products, and the positive response from beauty salons was immediate. With business locations in Lyon, France, and Sydney, Australia, Louis was able to offer the international beauty industry a superior product at a reasonable price. And because he recognizes the immeasurable value of his customers, Louis offers a solid warranty on repairs and service, as well as ongoing customer support.
What Will It Cost?
ClairDerm offers the following microdermabrasion models:
- The ClairDerm Medical Model
Designed for plastic and cosmetic surgeons, the ClairDerm Medical Model is our top of the range unit and includes a cellulite reversal attachment.
Retailing at $11,997 (plus GST), this is a great investment for doctors and high-end salons that wish to enter the lucrative microdermabrasion market.
- The ClairDerm Deluxe Salon Model
Designed for beauty salons, institutes and therapists, the ClairDerm Deluxe Salon Model offers state of the art technology at an affordable price.
Retailing at $9,997 (plus GST), this model is designed for beauty institutes and up-market salon owners planning to include microdermabrasion in their range of services.
- The ClairDerm Mid-Range Salon Model
Designed for beauty salons and beauty therapists, the ClairDerm Mid-Range Salon Model is an excellent machine for salon and home studio use.
Retailing at $9,397 (plus GST), this model is suitable for smaller salon owners who wish to expand their services.
- The ClairDerm Economy Salon Model
Designed for smaller beauty salons and beauty therapists, the ClairDerm Economy Salon Model is a low-cost alternative to ClairDerm's top-of-the-range products.
Retailing at $7,897 (plus GST), this is a cost-effective deal for beauty therapists operating from a home studio or offering mobile services.
Recouping Your Investment
Depending on your location and the size of the market in your area, you can recoup your investment in a very short time.
For example, if you live in a reasonably sized city, you can cover your $7,897 investment by booking 18 clients for a 6-session treatment series at $75.00 per session.
Or, in a larger city like Sydney, you only need 7 clients booking a 6-session treatment series at $200.00 per session to earn the same amount.
A Special Deal For You
In cooperation with ClairDerm's manufacturers, we have put together the following package for you. If you purchase the ClairDerm microdermabrasion machine through our web site, I can offer you the following after-sale service
AT NO COST TO YOU:
- BONUS 1
You will receive a complimentary package of the entire range of ClairDerm skincare products, designed for your clients' use between visits. You can also sell the ClairDerm products to your microdermabrasion clients, creating an additional source of revenue for your business.
- BONUS 2
In addition to ClairDerm's instructional materials, you’ll receive our Microdermabrasion Training Package, which includes the following:
- Our instructional DVD showing you how to use the machine.
- Our Training Manual with full written instructions on operating the machine.
The Training Package will allow you to train new staff on the machine at any time, and make it easy for your current operators to refresh their skills whenever they wish.
- BONUS 3
You will receive our Microdermabrasion Marketing Package, which includes information about setting up advance bookings for the machine before it arrives in your salon. You’ll also learn how to organise follow up visits with each microdermabrasion client, thereby setting up an ongoing income stream for your business.
- BONUS 4
You will receive our Cosmetic Surgery Marketing Manual, featuring strategies for expanding your business into the very profitable cosmetic surgery before- and after-care market. You’ll get a sample introductory letter to surgeons, ad samples for your flyers and brochures, and a step-by-step outline of a typical before- and after-care program.
After implementing the steps in the manuals, you will have your operators trained and clients booked for the next several months.
From this point you can advertise your new service more widely, with whatever method you choose, and increase your business accordingly.
You will also get regular updates from us featuring the latest information on microdermabrasion techniques and marketing.
Not only will you have us with you every step of the way, but you're also protected by ClairDerm's excellent warranty:
The ClairDerm Warranty
The manufacturers of ClairDerm offer the following warranty on all products:
If you have any operational problems with your ClairDerm Microdermabrasion unit within 2 years of purchase, simply contact the company through the Contact Us page of this web site, and they will organise to repair or replace your
machine at no charge.
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To download our full information package, please RIGHT-CLICK on
Microdermabrasion Information Pack and select "Save Target As..." or Save Link As...".
Contact Us Today
To find out more about our offer, please complete the following form and I'll get back to you within 24 hours:
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I look forward to helping you build your business.
Warmly,
Cherie Butler
Beauty Therapist/Trainer
P.S. There's no better time to get involved in the microdermabrasion market. As more and more women opt for non-surgical skin repair, and more plastic surgeons discover how microdermabrasion can enhance their patients' results, your business can position itself to reap the financial benefits. Contact me today to get started.
P.P.S. If you require more than one microdermabrasion unit for your business, please
contact me to arrange a bulk purchase discount.
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